Classic-style, strategically planned media relations remain an essential element of image- and marketing-oriented communication concepts.

To achieve the intended communications effect, the different media categories (mass and specialised media, radio, TV, Internet) are given as much attention as editorial focus, provision of the “right story” and desired degree of exclusiveness (in-depth exclusive story vs. widespread dissemination to the media).

Preparatory issue and image analyses are part and parcel of PROsCOM’s service range – as are coaching sessions to prepare for personal appearances in the media, quantitative and qualitative media resonance analyses, social web reputation analyses and others.

As a partner of Pristop Group, PROsCOM co-ordinates international media campaigns that take optimum account of highly diverse local media environments and audience response patterns.