Potential or actual crisis situations create massive and unique challenges for organisations and their communication activities. The leeway for communication in crisis situations is usually highly limited. Successful crisis communication therefore calls for solid experience and a clear understanding of the essential.

Martin Kratky specialises in crisis communication and crisis prevention and also lectures on this subject in Vienna. He advises enterprises both in preparing for potential crises (crisis manuals, crisis and media trainings, etc.) und dealing with actual crisis situations (external and internal strategic communication, fine-tuning of communications strategies with lawyers, experts and others, thematic-tactical and organisational handling of media work, preparation and ongoing development of argumentation lines, etc.).